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Time to Rethink Content Marketing Approach
by I have been a firm believer in content marketing and I do believe it is a great way to create marketing information that has a longer shelf life than traditional advertising messages. It is a great...
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Who is in Control of Your Marketing?
by Where does the responsibility fall? If you are like most companies you have a Marketing Director, a Chief Marketing Officer, a Digital Marketing Executive, President of Marketing and so on. This...
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Take a Closer Look at Your Competition
by Typically, when faced with this question, we list those companies that offer similar product and services. Most of these competitors are brick and mortar companies. The landscape is changing and...
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Connect With the Pushers In Your Network
by Do you want results with respect to your company? Then start connecting with the pushy crowd! I am seeing a lot of unrest in people lately overall inside companies and in the industry. Not everyone...
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Get In The Conversation
by Social Media was a nice phase that everyone needed to learn from. Now, people are moving on and moving on in a big way. Moving toward content marketing This is a popular area for people to migrate...
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Time to Recognize and Manage the Noise
by Why am I talking about this topic? This topic really hit me last week. I decided to get serious about managing my email notes and to my surprise I could not believe how many emails I was receving. I...
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Determination and Passion
by I am looking at these two words and trying to connect them closer to each other. Reality Determination ————————-ME—————————-Passion Goal Determination –ME–Passion In reality everyone has these two...
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Subscribing to Emails – A Better Option
by So many emails to unsubscribe from Over the last few weeks, I have really worked to clean up my professional email. Sadly, I am one of those people who signed up for subscriptions to various blogs...
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Take Charge | Push Forward
by Over the last few weeks, this phrase keeps hitting me over the head. Too many people are always bringing up the past. I am hearing it in conversations at work and at different events. I am also...
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The Buyers Journey is Looking Like a 5K Road Race
by Right now we are in the midst of a huge change in consumer and business behavior. Companies really need to get onboard and look at ways they can make a difference. These items represent just a few...
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Does Your Audience Know You?
by For Years, I have made the comment that the company I work for is a big secret in our community and with our clients. The company has been around for 41 years and each year our marketing and...
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What Matters Most to Your Clients?
by This question is where I’ve made the biggest discoveries with respect to staying close to our clients. Many times we think the only thing that clients look at is our specific product or services. It...
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Even a Poor Website Can Generate Business
by This month I made the huge decision to upgrade our company website. It was time to move into the current time period and create a better experience for our clients. This being said, I have to tell...
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Content Marketing – What I Learned in 2016
by Lately, the nay-sayers have been getting to me. Do this, stop doin this. This works, this does not work. Frankly, if you believed everything out there, you would sit back and say nothing works so I...
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Time to Become a Digital Media Company
by How many of you watch the local news in your area? How many of you have a local newspaper subscription? I can tell you that my consumption of news information in these areas has fallen off...
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Customers Want to Buy From Us
by Over the past few weeks, I went back and looked at some of the questions we received from clients. As I looked back at the answers we provided I noticed a few things. People are in a hurry and want...
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My Favorite Marketing Resources
by As a leader who wants to keep up with the pace of change, I am in the middle of some planning for 2017 and one of the areas I am really working on is identifying potential marketing projects....
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Marketing Lesson from the Music Industry
by Do you know of another industry that has dealt with change the way the music industry has? Since the 1970’s the format of music has changed considerably. We have gone from records to 8-Track tapes...
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Company Transformation is Imperative
by Company transformation is the key to a successful marketing initiative. ( Key to Success) Over the last few months this topic has really hit home. For many years, I worked with marketers, client...
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Don’t Become a Commodity
by The more I look at all of the different tools, methods and approaches that are available for marketing, it really comes down to this one simple idea, “Our message must show our business never...
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